Tavernello Sales Kit

Let’s get ready to sell Tavernello. This “Sales Kit” will walk through: key selling points for the brand (what you want your customer to take away from your convo!), the plan for the brand in 2023, who to target, and what resources we have ready for you. We’re here to help.

Let’s sell some Tavernello – resources below!

Key Selling Points

Tavernello is the #1 wine brand in Italy (IRI Sales YE December 2022).
Tavernello is the #10 wine brand worldwide (IMPACT DATABANK – World’s top wine brand 2021).
Commitment to sustainability: 100% energy self-sufficient, 99% of by-products are recycled.
Accessible and friendly, these are varietally correct and authentic wines that offer amazing value. Tavernello is for everyone: no messing around, no fancy words — just good, everyday Italian wine.

Tavernello Producer Page

Tavernello’s Path to Success: 2023

Phase 1: New Brand (Jan-May)

Phase 1: New Brand Communication

A new brand restyling has officially launched! The new and beautiful Tavernello brand is now live across the US. From January – March, all markets will deplete inventory on the prior label and the fresh and shiny new brand will be on the shelf.

Now is the time to “set the stage for success” with the new brand. Focus on trade training and getting all new branded materials out in the market (displays, neckers, case cards, etc).

Phase 2: Retail Drive (June-July)

Phase 2: Retail Drive

We’re on! Activate displays, case cards, POS, samples, couponing, and demos. We have case cards, bottle neckers, displays, and shelf talkers ready to go. Contact your Regional Sales Director to make sure you are stocked and activating during this time!

Phase 3: Brand Experience (SOND)

Phase 3: Brand Experience and Awareness

During SOND, Tavernello programming will be activated, including social contests, trivia, and digital/social advertising. In-store and on-premise options will be included.