The Story of Volio
Mission
Volio’s mission is to bring the consumer experience closer to the vineyard experience. As an importer of European fine wine we do this by empowering our carefully selected network of distributors, retailers, and restaurateurs with meaningful communication, a relentless commitment to wine education, and unparalleled customer service.
Vision
For every customer to know the journey behind each bottle of wine.
Quality
The natural byproduct of caring genuinely about the product as well as the people who create it.
Education
A source of information for consumers and an outlet for creators. Helping form opinions on wine; building a benchmark. Providing more than just a bottle of wine, providing an experience.
Honesty
Straightforward and to the point. Providing truth and information in a clear and concise method.
Approachability
Using positive experiences and attitudes to guide anyone looking to learn about wine. A source of information. Building a community of like minded individuals—built around wine.
Connectivity
Building relationships and connecting consumers to creators. Using honest education to foster a community of people hoping to grow and learn from their own experiences.
The Team
Charles Lazzara
Founder and President
Charles Lazzara started Volio Imports over ten years ago, at the age of 25, with modest intentions of promoting undiscovered, high quality wine producers from Italy back in Colorado. As the owner and President of Volio, Charles can often be found sitting in the cheap seat on economy flights around the US, Italy, France, or Spain. He is always trying to connect with customers and our network of relationships around the globe. He has led seminars on Italian wine around the US and been invited to participate at internationally renowned wine events like Aspen Food & Wine, Telluride Wine Festival, and Vinitaly.
The sale of Volio Distribution in 2017 allowed Charles to dedicate his time and energy to Volio Imports’ strategic growth, as well as spend more time with his amazing wife (Angela) and two young boys (Lorenzo and Tommaso).
Whether in Colorado, Europe, or in between, Charles is always surrounded by the people and places who inspired it all.
Blake Eve
Director of Marketing and Operations
If Volio were a rock band, Blake would be the badass, über-cool, poker-faced bassist keeping everyone grooving steady. As Director of Marketing and Operations, Blake’s job is highly strategic. She steers Volio straight and true through all manner of growth, branding, and operational challenges, which, of course, she does with great tact and grace. Blake was Volio Imports’ first full-time hire in September 2017 and has both directly fueled and witnessed the remarkable growth the company has experienced in less than a year. She’ll be the one taking litigious notes on every call, following up with impressive detail, and always available to problem solve. She’s a “boulder” in a “rock” band (ba-dum-tsshh).
Ellen Taylor
Sales and Marketing Coordinator
Ellen found herself tumbling into a vinous adventure when she went to the south of France to work at a winery during the 2017 grape harvest. Having recently graduated university, she was looking for some life direction and found it in wine. Though it may not be obvious how wine would give a film major career clarity, Ellen felt immediately at home chez Volio. As one of the fresh faces of Volio, she manages customer relationships for all non-Empire distributor partners and produces zippy content. Her past life experiences have predominantly been around music, making her highly qualified for her secondary position as Volio office DJ (until she plays The Cramps and her privileges are revoked). She can also ride a unicycle, which Charles insisted was not a required part of the interview process.
James Moll
Regional Sales Director
James Moll is Volio’s #1 smooth-talking, glass-swirling salesperson. He has the Texas boots to match any Barolo or Brunello. A Dallas native with more than 20 years of experience in a broad range of management positions, James has worked with some of the world’s most successful wine companies. In his decades in the business, he has built a deep network of colleagues and industry contacts, including strong distributor relationships throughout the country. Most recently, James led operations and sales teams in six states for Esprit Du Vin (EDV), a fine wine division of Palm Bay International. James lives in Dallas, TX and manages six markets in the Southwest region of the US. His good humor and humility make him a great dinner date on supplier visits.