The Story of Volio
Mission
Volio’s mission is to bring the consumer experience closer to the vineyard experience. As an importer of European fine wine we do this by empowering our carefully selected network of distributors, retailers, and restaurateurs with meaningful communication, a relentless commitment to wine education, and unparalleled customer service.
Vision
For every customer to know the journey behind each bottle of wine.
Quality
The natural byproduct of caring genuinely about the product as well as the people who create it.
Education
A source of information for consumers and an outlet for creators. Helping form opinions on wine; building a benchmark. Providing more than just a bottle of wine, providing an experience.
Honesty
Straightforward and to the point. Providing truth and information in a clear and concise method.
Approachability
Using positive experiences and attitudes to guide anyone looking to learn about wine. A source of information. Building a community of like minded individuals—built around wine.
Connectivity
Building relationships and connecting consumers to creators. Using honest education to foster a community of people hoping to grow and learn from their own experiences.
The Team
Charles Lazzara
Founder and President
Charles Lazzara started Volio Imports over ten years ago, at the age of 25, with modest intentions of promoting undiscovered, high quality wine producers from Italy back in Colorado. As the owner and President of Volio, Charles can often be found sitting in the cheap seat on economy flights around the US, Italy, France, or Spain. He is always trying to connect with customers and our network of relationships around the globe. He has led seminars on Italian wine around the US and been invited to participate at internationally renowned wine events like Aspen Food & Wine, Telluride Wine Festival, and Vinitaly.
The sale of Volio Distribution in 2017 allowed Charles to dedicate his time and energy to Volio Imports’ strategic growth, as well as spend more time with his amazing wife (Angela) and two young boys (Lorenzo and Tommaso).
Whether in Colorado, Europe, or in between, Charles is always surrounded by the people and places who inspired it all.
Elisa Ballard
Product Development Director
Elisa is no stranger to global engagement. After spending her childhood visiting family in Italy, studying abroad for a semester in Bologna, and working for the European Union at Milan’s World Fair, Expo 2015, it seemed only natural to pursue a career in Italian wine. And it doesn’t hurt that she has dual citizenship, speaks fluent Italian, and spends as much time as possible at her house just north of Rome. Prior to Volio, Elisa worked for MISA Imports, an importer and distributor in Dallas, TX as their Marketing and Sales Support Director. This role built on her background in international marketing and media consulting while exposing her to the world of international wine sourcing and bespoke programming. At Volio, Elisa works across departments and across borders, investing heavily in producer relationships, leading product innovation, and managing strategic national sales opportunities. Joining Volio also allowed Elisa to realize her dream of returning to the beautiful state of CO, where she received an MBA in Marketing and Finance and BA in Management and Economics from the University of Denver. She is the perfect addition to our Denver-based Volio clan: mountain-lover, Italian connoisseur, and proud dog mama of a German Shepherd Husky mix pup, Dakota.
Blake Eve
Director of Marketing
If Volio were a rock band, Blake would be the badass, über-cool, poker-faced bassist keeping everyone grooving steady. As Director of Marketing, Blake’s job is highly strategic. She steers Volio straight and true through all manner of growth, branding, and operational challenges, which, of course, she does with great tact and grace. Blake was Volio Imports’ first full-time hire in September 2017 and has both directly fueled and witnessed the remarkable growth the company has experienced over the last two years. She’ll be the one taking litigious notes on every call, following up with impressive detail, and always available to problem solve. She’s a “boulder” in a “rock” band (ba-dum-tsshh).
Ellen Taylor
Sales and Marketing Coordinator
Ellen found herself tumbling into a vinous adventure when she went to the south of France to work at a winery during the 2017 grape harvest. Having recently graduated university, she was looking for some life direction and found it in wine. Though it may not be obvious how wine would give a film major career clarity, Ellen felt immediately at home chez Volio. As one of the fresh faces of Volio, she manages customer relationships and produces zippy content. Her past life experiences have predominantly been around music, making her highly qualified for her secondary position as Volio office DJ (until she plays The Cramps and her privileges are revoked). She can also ride a unicycle, which Charles insisted was not a required part of the interview process.
Steve Smykal
Marketing and Operations Associate
Steve came to Volio, following a mix of retail and vineyard experience, including a harvest in the winery at Rippon Vineyard & Winery in Wanaka, New Zealand and at Domaine Lucien Jacob in Burgundy, France. He asserts that Rippon is one of his favorite places on Earth (but Burgundy is pretty special, too). Steve studied geology at university and can happily talk about rocks, soils, climate, and terroir for days…then things really get fun after a couple glasses of Franciacorta when he starts waxing eloquent about mineral compositions and calcium deposits. After completing an internship with Volio over the summer of 2019, Steve is now based in Bordeaux, France where he is earning an MBA in Wine Management and Marketing. He is continuing to work for Volio in the Marketing and Operations departments during this time. Steve aims to follow this advice from his trusted friend and former boss, Nick Mills, the head winemaker at Rippon: “…keep your head in the books, but your hands and heart in the dirt. That way you’ll be welcome wherever you go.”
James Moll
Regional Sales Director
James Moll is Volio’s smooth-talking, glass-swirling salesperson. He has the Texas boots to match any Barolo or Brunello. A Dallas native with more than 20 years of experience in a broad range of management positions, James has worked with some of the world’s most successful wine companies. In his decades in the business, he has built a deep network of colleagues and industry contacts, including strong distributor relationships throughout the country. Most recently, James led operations and sales teams in six states for Esprit Du Vin (EDV), a fine wine division of Palm Bay International. James lives in Dallas, TX and manages six markets in the Southwest region of the US. His good humor and humility make him a great dinner date on supplier visits.
Sarah Shomaker
Regional Sales Director
Sarah cut her teeth in the restaurant industry at age 15 and hasn’t slowed down since. After a stint in Philadelphia for college, she returned to her native CO and worked in management at St. Julien Hotel and Spa, Osteria Marco, and Bones from Bonanno Concepts. Sarah’s unflinching love for Volio and its producers was sparked in 2011 when she traveled to Italy with Charles as a buyer. Shortly thereafter, she joined the Volio Distribution sales team, where she stayed until the sale of the company in 2017. If you think she deserves her cape just for that (and she does), Sarah is also the co-creator of Natural Wine Week and the Women’s Wine Guild of Denver as well as the fearless leader of her sons’ school’s PTA. Sarah loves living in sunny Denver with her husband, two boys–Oliver and Theodore–and four rescue animals. We are thrilled to welcome her back into the Volio Imports family in 2019 as Regional Sales Director, covering CO, WA, OR, MT, and WY.
Sarah Newman
Regional Sales Director
Giulia Cecchi
Regional Sales Director
