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Building Blocks of a Wine Company Startup

A group of young entrepreneurs reached out to me for some advice with their new wine distribution business the other day. They were very excited and appeared super focused, but their organizational structure looked more like a class paper than real life. On paper they had a CEO, CSO, CFO, "Education Officer," Advanced Somm on payroll, and someone called the "Head People Officer." They did not have sales people to manage, no employees to file HR claims, and no customers yet.

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