Tavernello Sales Kit

Let’s get ready to sell Tavernello. This “Sales Kit” will walk through: key selling points for the brand (what you want your customer to take away from your convo!), the plan for the brand in 2023, who to target, and what resources we have ready for you. We’re here to help.

Let’s sell some Tavernello – resources below!

Key Selling Points

Tavernello is the #1 wine brand in Italy (IRI Sales YE December 2022).
Tavernello is the #10 wine brand worldwide (IMPACT DATABANK – World’s top wine brand 2021).
Commitment to sustainability: 100% energy self-sufficient, 99% of by-products are recycled.
Accessible and friendly, these are varietally correct and authentic wines that offer amazing value. Tavernello is for everyone: no messing around, no fancy words — just good, everyday Italian wine.

Tavernello’s Path to Success: 2023

Phase 1: New Brand Communication

A new brand restyling has officially launched! The new and beautiful Tavernello brand is now live across the US. From January – March, all markets will deplete inventory on the prior label and the fresh and shiny new brand will be on the shelf.

Now is the time to “set the stage for success” with the new brand. Focus on trade training and getting all new branded materials out in the market (displays, neckers, case cards, etc).

Phase 2: Retail Drive

We’re on! Activate displays, case cards, POS, samples, couponing, and demos. We have case cards, bottle neckers, displays, and shelf talkers ready to go. Contact your Regional Sales Director to make sure you are stocked and activating during this time!

Phase 3: Brand Experience and Awareness

During SOND, Tavernello programming will be activated, including social contests, trivia, and digital/social advertising. In-store and on-premise options will be included.

Who to target?

Consumption Occasions:

BTG in modern restaurants, informal home dining, outdoor, and non-food occasions.

Consumer Target:

Engaged explorers, millennials, and social newbies.

Marketing Materials

Downloads

Presentations

Displays

If you would like to order a display, please contact your Regional Sales Director.

Wine Pages

*Visit wine page to download tech sheet and POS.

Videos

Other Hype

Wine Spectator Video of the Year, 1st Place 2021 (feature here)
Reverse Wine Snob, Keeping Your Family Around the Table (feature here)

Visit the winery website to learn more.